Google AdWords

If you currently use AdWords advertising, you already know all about this keyword tool. Use the AdWords tool to generate a “hit list” of terms that you want to try to optimize against. Once you’ve generated an informed list of terms, you can start using those terms throughout your website with a higher frequency.

SEOBook.com’s SEO for Firefox Extension

After setting up a free account at SEOBook.com, and you will get this tool + 2 other SEO tools valued at over $300 for free. This tool pulls useful market research data right into Google’s and Yahoo!’s search results.

SEOBook.com’s Rank Checker

After setting up a free account at SEOBook.com, and you will get this tool + 2 other SEO tools valued at over $300 for free. This tool is designed to be quick and easy to use, but to also give you the opportunity to gain the level of insight needed to compete with other SEOs at the professional level.

URL-Info

An enhancement of Michael Fagan’s original URLinfo tool, this neat tool gives a ton of useful statistics about a specific page. Statistics includes header, link, and image information.It goes into detail and shows external links, internal links, link distribution and more.

WordtrackerLabs: Keyword Questions

One of my personal favorites. People often type questions into search engines. This tool helps in finding these questions. Once you find the popular questions relative to your keyword, you can start to answer them appropriately and drive more traffic to your website.

I hope that you find these Free SEO Tools (software) helpful. I know that there are a lot of other free tools available in the market, but with all due respect, these ones fall on our top list.

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Have Your Own Website

If you would like to be an affiliate, much business opportunity will give you personal website as your rep tools which it will be customized to your name, id, etc. This is to your advantage, since you don’t have to put in any effort to design or host your website. But remember, since you do not control your website, you can’t modify it and put anything on your own to enrich or optimize the content. Besides, most pre-customized websites are very similar to each other and the layout is beyond your control; this makes it difficult to get indexed by search engines. Therefore, to give good rankings and popularity to your main website, it is advisable to get some free or paid hosting and design your own website.

Another great avenue for exposure is blogging. Personally, I think blogging is very resourceful as well as easy. It can be used as a resource for sharing many ideas including publishing personal and business related thoughts. Blogs are generally easy to update and give creative and personalized templates to choose from. Personally, I like Blogger.

Why is content the most important thing in optimizing your website? Because no matter how beautiful and attractive your website looks with animations or banners, you must understand that the content holds the main role to be indexed in search engines. Putting big banners and abundant links of affiliates in your website will not get the results you are looking for. You must focus on what your main business and what you want to offer the most. Offering too many products or services is not advantageous. Giving good quality, informative content, and using simple words in short paragraphs and simple language is to your best interest.

Domain Name is Your Business Name

Try the best you can to get a domain name which describes your business well. Your domain name must be used as your main and most important keyword for people to find your website or what you offer. If you like to sell cheap fragrances (perfumes) for women, for example, let your domain name be www.cheap-perfumes-for-women.com. Avoid putting unrelated names and descriptions since they will hurt your ranking in search engines. If you would like to list your website on a directory, make sure you pick a company name that starts with letter the A or number 1 so that it gets listed at the top.

Use Strategic & Targeted Keywords

The next step is to evaluate your content and keywords with good care. Pay extra attention to important keywords which you think will be used by people to find your site. Use these most related keywords to focus on what your business has to offer. Don’t just focus on single words, people like to search by using certain keywords with phrases. Collect good keywords with low competition. Use Wordtracker to test your keywords. After you get your preferred keyword, put it as title of your website and as the first words in sentence of your beginning paragraph.

Put Brief Descriptions

Give a short and clear description at the beginning of your website, informing your website content and what your business offers in brief. Don’t forget to emphasize your main keyword here. However, be sure to avoid excessive use of keywords in your sentences. This can hurt your online reputation as having higher density keywords in a sentence and is usually flagged as spam within search engines. Always ensure to write in proper language utilizing well structured sentences.

Give Important Note to Fonts

Give bold, italic or under strike to your important links, keywords and phrases. Search engines will give you a good rank based on your emphasis of certain keywords or phrases. An example of this using within a link can be: Enhance your knowledge and get more information at : [a href="http://www.yourmainbusiness"][strong]Your Business Name[/strong][/a].

If you are not familiar with HTML, pay a visit to Web Monkey. Web Monkey provides a good start for HTML beginners.

Link Popularity

Link Popularity is known as the number of websites that link to your website. And it is become one of the key factors that helps search engines determine your relevancy for a search term and index your website there. Gaining links from other sites has proven to be a popular method for people seeking to improve their search engine rankings. But not all the links to your site will be good links for you and measured by search engines. If it comes from a popular and reputable website, sure it will give you good performance, but you must avoid faulty links that come from spammer or link farm sites. If you can’t get links from important sites, just try to have it from the same content and your own related site.

Some good links can come from joining forums or writing articles. Sign your name at the bottom of your postings and be sure to include a signature that includes a link to your website. But more than all, natural links will follow if you give quality content and good features on your website. If your website is appealing, people would like to link to your site voluntarily.