If marketers can start a conversation on those networks, beyond ads, the return is even greater. They will naturally build a following, which will in turn produce qualified backlinks and content. The SEO implications are huge if social media campaigns can be successfully implemented and maintained.

A few niche strategies a company can use to create their brand presence in search results is by doing the following:

• Stake out the desired keywords
• Use pay-per-click advertising to get your sales pitch across
• Optimize top-level pages for the desired brand keywords
• Get linked in to the most popular and industry-related directories, using the brand concepts in the description

Following these guidelines will help you gain a higher page rank organically. Rather than marketing, intrusive marketing that is, at your customer, prime customers (those who are ready to buy and are specific to your niche), you need to make sure they find you. Using search marketing you can meet their needs rather than hitting them with intrusive marketing. And if you are ranking well organically, there is an assumed authority that you are a leader in a specific field.

Link building is always considered important to gain traffic and rankings on Google search engine’s results page. In order to effectively accomplish this, one must adhere to following guidelines:

• Optimize link building with relevant optimized keywords
• Optimize links with targeted keywords (anchor text – quality traffic keys)
• Target link building relative to geographical locations
• Keep link exchange to a minimal amount
• Ensure that your site is linked to high traffic sites first and then go for PR
• Link structure of the site must be based on Optimized keywords which must match your industry along with the terms you target within that industry (for example: Fragrances – Perfumes – Dolce & Gabana)
• Navigational links must be optimized with Relevant keywords where most of the links get valued
• A strong internal link structure with optimized keywords will gain high traffic from relevant sources such as: blogs, social networks, news sites, marketing sites, local directories, Google Local Maps, Yahoo!, and MSN Local Business Listings which can build up quality links specially for e-commerce sites
• Getting 10 links from relevant sites that generate quality traffic is better than getting 100 links from irrelevant sites simply for the sake of traffic
• Time is of the essence in SEO Link Building; only target the area where your business is located rather than wasting time, effort and thousands on bulk directories

Hope this helps!