From:Jane@WellKnownDomain.com
Subject: Purchasing Direct Advertising

Hi this is Jane from from WellKnownDomain.com we see that you run a website in the widget area and are very interested in purchasing a direct text link from you. We would like the link to be placed directly in the content area of one or more of your posts.

Hoping to hear back from you.

Jane

There are several things wrong with this type of approach:

• If I reply to the email and it doesnt bounce back, as long as the headers dont look forged its very hard to deny its real.
• If I look at your backlink profile and see some suspicious behavior like really targeted anchor text, its hard to deny you arent doing this as a regular practice.
• Mentioning things like direct link and in the content area make it very hard to deny that someone with SEO knowledge or SEO guidance isnt involved (the search engines call this intent).

If you are aware of the risks involved with these types of tactic, and still want to try them, at the very least put a layer of protection between yourself and the website. Try something like this:

From:Janet@gmail.com
Subject: Advertising Inquiry

Hi this is Janet I see that you run a website in the widget area. I have a client and would be interested in knowing if you accept advertising and what types of placements are available.

Hoping to hear back from you.

Janet

If you get a response and it looks promising then follow up with a SECOND email inquiring about placement within posts and if they offer on-site tracking or if you can use your own direct tracking URLs. You really dont want to give away the domain until as late as possible, and you are comfortable the person on the other end isnt going to NARC on you. Until you give away the domain theres no direct connection between you and the target domain and deniability is still an option. I understand that this way takes much, much longer to do, but IMHO giving up your domain and signaling your intent to buy links with an SEO mindset in a first contact email is a kamikaze move. If you use your noodle there are other ways you can put barriers between the website you are buying links from, but dont ask cause Im not telling.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

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