If marketers can start a conversation on those networks, beyond ads, the return is even greater. They will naturally build a following, which will in turn produce qualified backlinks and content. The SEO implications are huge if social media campaigns can be successfully implemented and maintained.

A few niche strategies a company can use to create their brand presence in search results is by doing the following:

• Stake out the desired keywords
• Use pay-per-click advertising to get your sales pitch across
• Optimize top-level pages for the desired brand keywords
• Get linked in to the most popular and industry-related directories, using the brand concepts in the description

Following these guidelines will help you gain a higher page rank organically. Rather than marketing, intrusive marketing that is, at your customer, prime customers (those who are ready to buy and are specific to your niche), you need to make sure they find you. Using search marketing you can meet their needs rather than hitting them with intrusive marketing. And if you are ranking well organically, there is an assumed authority that you are a leader in a specific field.